ASB’s Social Banking, welcome to the future.

I’ve been with ASB for ages now, I choose to bank with ASB because at the time, their logo and design appealed to me more than any other.  Since then other banks have re-branded stepping up their cool status.   Not to be out down however ASB launched the “Virtual Teller” on Facebook.  Oh yeah, FB so hawt right now.   I first found out about ASB’s social launch when they won a “Best Use” award over at Social Media NZ, and I decided to give the Virtual Teller a go myself.

I went in with a goal of getting a new credit and EFTPOS card, the concept is pretty straight forward, agree to the app terms, pick a teller, a chat window opens up and you converse until all your questions and requests are met.  One major inconvenience I found was remembering my “password”, my teller reminded me it was “a password you gave us when you set up your account” and continued to help me through the process as a randomly guessed all my common passwords from the last 7 years.

In conclusion I like the concept, it’s so damn futuristic, kind of like using the robot checkout chicks at Pak’n’Save.  My question is why is this on Facebook and not inside the safe ‘n’ secure Fastnet (ASB’s online banking) then you could do away with all the frustrating ” what is your password” bullshit.  Is this just away for ASB to show they are still hip?

Brings me to a point, how come banks don’t use email marketing? Do you think it’s them pesky spammers who have ruined email marketing for banks?

Oh and I made this video, pretty choice.

http://socialmedianz.com/best-use-award/2010/10/14/asb-bank-best-use-of-social-media-award-october-winner/trackback/