Powerade Challenge Wellington

STM’s Doug Goodall gave me the heads up on Powerade’s most recent interactive marketing efforts. So I signed up to see what it’s all about. The Gist In its simplest form the Powerade Challenge is a running race, you can start your race at anytime you like. Competitors sign up online and are sent anย RFID […]

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Yellow’s illuminated billboard

Yellow, previously known as Yellow Pages have been around for ages. Long before the days of Google, the Yellow Pages were the first stop when you were looking for business details. I can’t remember the last time I used a Yellow Pages service successfully, any how. Remember the Tree House Restaurant and the award winning […]

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