ASB’s Great Mobile Banking App

Hands up who is sick of entering their username and password a million times a day to access your apps/banking/sites etc. Well say goodbye to one of those instances; your online banking.

Seems like ASB was actually listening to their customers while developing their banking app. The old version was pretty much a chopped up version of their website. Which meant every time you wanted to log on you had to enter your full username and password, with all my numerals and capitalisation (cause I’m ultra sneaky) it used to take ages to enter. This was my main gripe but the problems didn’t end there. The ASB website sure wasn’t optimised for the small screen at all and in sort everything was fiddly and annoying to do anything.

The new app solves the login side of things granting access with just a pin number. No username. No password. Just a five digit pin. This new light weight method means you can get almost instant access to your account.

This one feature removed my major bugbear with smartphone based banking. So the fact that ASB went all out and optimised almost every aspect of the web based service for the small screen was pure bonus!  They even introduced a service to pay your mates via their cell phone number, that’s smart bro!

I really appreciate a bank creating something truly useful.

ASB’s Social Banking, welcome to the future.

I’ve been with ASB for ages now, I choose to bank with ASB because at the time, their logo and design appealed to me more than any other.  Since then other banks have re-branded stepping up their cool status.   Not to be out down however ASB launched the “Virtual Teller” on Facebook.  Oh yeah, FB so hawt right now.   I first found out about ASB’s social launch when they won a “Best Use” award over at Social Media NZ, and I decided to give the Virtual Teller a go myself.

I went in with a goal of getting a new credit and EFTPOS card, the concept is pretty straight forward, agree to the app terms, pick a teller, a chat window opens up and you converse until all your questions and requests are met.  One major inconvenience I found was remembering my “password”, my teller reminded me it was “a password you gave us when you set up your account” and continued to help me through the process as a randomly guessed all my common passwords from the last 7 years.

In conclusion I like the concept, it’s so damn futuristic, kind of like using the robot checkout chicks at Pak’n’Save.  My question is why is this on Facebook and not inside the safe ‘n’ secure Fastnet (ASB’s online banking) then you could do away with all the frustrating ” what is your password” bullshit.  Is this just away for ASB to show they are still hip?

Brings me to a point, how come banks don’t use email marketing? Do you think it’s them pesky spammers who have ruined email marketing for banks?

Oh and I made this video, pretty choice.

http://socialmedianz.com/best-use-award/2010/10/14/asb-bank-best-use-of-social-media-award-october-winner/trackback/