Yellow, previously known as Yellow Pages have been around for ages. Long before the days of Google, the Yellow Pages were the first stop when you were looking for business details. I can’t remember the last time I used a Yellow Pages service successfully, any how. Remember the Tree House Restaurant and the award winning Yellow Chocolate campaign, well this is Yellow’s latest, an illuminated bill board.
The billboard is targeting businesses rather than viewers, which I find odd as they have one of the biggest business directories in NZ. Anyways, http://beeverywherekiwislook.co.nz/ goes to a flash website, as I’m on my iPad I can’t see exactly what it’s up to.
Here is a quick video of the billboard.
Do 2.4million kiwis really use Yellow?